Air Wick’s Botanica Brand Launches a New Premium Range to Meet Increasing Demand for Indulgence and Wellbeing

Air Wick’s Botanica brand has launched a new premium range, Botanica Origins, to meet a growing demand for luxury and sophistication in mass air care. Introduced to market with a set of luxury scented candles, Botanica Origins draws on the expertise in innovation by parent brand Reckitt and weaves a rich brand story to connect with increasingly engaged users. Darren Morgan, Global Lead, Brand Experience & Strategy at Reckitt, says: “Users withi