Branding and Packaging Design for Shibui Aroma Diffuser Range by Sofya Khmeleva

“Shibui” is a collection of unique aroma diffusers for the soul. The target audience of the project is sensory people who appreciate naturalness and elegance. Home for them is the embodiment of the inner world, so they are looking for special interior items that can create a refined atmosphere in the house. The naming of the project refers to the Japanese category of aesthetics Shibui, which implies restrained beauty of noble austerity. This con