Expensify

Starting in 2022, The Collected Works rebuilt Expensify's entire identity: wordmark, iconmark, typography, color, illustration, motion, product UI, sound and every real-world application, and they have stayed on as the company's agency of record ever since, carrying the brand through product, campaigns, events and partnerships.

The system runs on three custom typeface families drawn with CoType and Newlyn (Expensify New Kansas, Expensify Neue and Expensify Mono), a hero green, and dozens of characters made with Augenblick Studios, the animation house behind Expensify's 2019 Super Bowl spot, so the mascots that once lived in a commercial now live in the product. A flexible layout framework keeps hundreds of internal and external users on-brand across social, trade shows, out-of-home and merch, and the redesigned product, from receipts and cards to travel and chat, got its own sonic identity from Antfood.