MSIA
museum of soviet arcade machines ony culture & events rebrand 2025 illustration motion print merch orange black & white sans-serif ony repositioned the museum of soviet arcade machines as a monument to engineering ingenuity: not a place where exhibits are stored, but a space that explains, in an exciting way, how everything works. the positioning grew out of interviews with the team, visitor reviews and an analysis of museum archetypes.the identi
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