ByBeth Beauty is redefining the edible beauty space through conscious consideration

We created a visual identity system comprising of a core brand mark and a monogram, itself a symbolic communicator of luxury. In addition, we added a suite of illustrations and developed a colour palette of deep, lush green and accent pastels inspired by Australia’s natural beauty in flora. Our design journey extends across all touch points, from product and packaging to logo design and brand guidelines to their digital marketing and social media