Consumer Research, Packaging Strategy and Design System For Hoovu, Stratedgy A Fresh Take on Tradition

Hoovu, known for their fresh prayer flower delivery, was ripe to deepen their relationship with their customers. Having gained customer love with daily delivery of fresh flowers, Hoovu was now ready to be a bigger part of their customer’s daily prayer rituals. What followed was an incredible journey of many interesting conversations with the prayerful, and observations of those in the business of prayer. Our consumer immersions revealed appreh