Creative Touch in Rebranding Busan City by Hyena Nam

BADA, which means “sea” in Korean, is the rebranding project for Busan City. Located on the southeastern coast of South Korea, Busan is the country’s second-largest city. It offers a stunning mix of scenic beaches, majestic mountains, vibrant cultural scenes, and a bustling port, blending urban and natural attractions. The aim of the BADA project is to showcase the city’s unique cultures and attractions to attract more visitors. It aims to make