Domo’s Rebranding to Stand Out in the Competitive Auto Parts Market
About: Domo, a distinguished auto parts and repair shop based in Bahia, Brazil, was looking for a rebranding as its current name ‘Mundial’ no longer matched its evolving vision. The project highlights the company’s core values: dedication to customer service and vehicle care since 2012, thus enhancing the quality of life and well-being for all. We anchored the key message of the rebranding in the dome symbol, which embodies “embrace”, conveying t
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