Eskhata Bank Rebranding by LINII

Rebranding of a bank included in the top 3 in Tajikistan. “Bank Eskhata” is a private independent financial institution with foreign capital, providing all basic banking products to individuals and legal entities. After 30 years of existence and active development in the market, there was a need to reconsider the positioning and design system. LINII developed the “Bank for Close Ones” positioning, a design system with clear rules for different