Form and function: 10 identities for furniture and homeware brands that add a spark to any room

From the sleek lines of a modern office chair, the rustic charm of a vintage coffee table, to the plush comfort of a luxurious sofa, every piece of furniture tells a story. So in a sense, every furniture brand is a collector of these stories. The identities of the brand, then, need to be able to do two things – firstly, it must speak of the ethos and the spirit of the brand itself; and secondly, it should also ensure that the narrative of the brand’s curated catalogue is not just heard, but fully experienced and appreciated. We have handpicked a collection of exceptional identities that do just that. They double as a visual introduction to a brand, inviting us to navigate the world of their goodies to find the perfect addition to our home or workplace, helping to cultivate an environment that perfectly complements our mood or enhances our productivity. In a fiercely competitive market, possessing a unique and compelling identity is not just beneficial, but essential. Leland by Clase Division Twelve by Cossette