Fresh’n Fruity Greek and Indulge Yoghurts by Tried&True Design

Fresh’n Fruity is a beloved brand that Kiwis have cherished for years. It’s a staple in most fridges and a favourite in children’s lunch boxes across the country. However, the mainstream yoghurt category has been facing a decline as more enticing and innovative offerings make their way into the market. Recognising this shift, Fonterra saw an opportunity to revitalise the brand by developing two new ranges. The first of these is the Greek range,