Fullspan is a science-led DTC supplement brand for those who have no intention of slowing down

The project’s goal was to develop the positioning, visual identity, and packaging for an American DTC brand of single-ingredient supplements. The target audience is adults 40+ who want to keep their energy and health for the long run. The design system moves away from the language of the pharmacy shelf, with its “miracle pills” and hidden formulas. The brand speaks the language of transparency: one ingredient, a known origin, a proven dose. Its