FutureBrand Paris Renews Sanpellegrino’s Identity Emphasizing Its Italian Roots

Sanpellegrino, the icon embodying a century of sparklingness and Italian heritage, sees its brand universe refreshed by FutureBrand Paris. Paris, July 22, 2024 – Sanpellegrino, the historic masterbrand behind S.Pellegrino and Sanpellegrino Italian Sparkling Drinks (ISD), called on FutureBrand Paris, the brand strategy and design agency, to overhaul its universe and unite the brand with its Italian roots. FutureBrand honored Sanpellegrino’s herit