Introducing a Unique Italian Pizza to the US Market Designed by Design Resource Center

Margherita SRL, the “world’s largest pizzeria,” wanted to introduce its special Italian frozen pizza to the US market. The goal was to showcase their artisanal qualities and authentic recipes in a way that breaks through on-shelf and appeals to all pizza lovers. Using a traditional Italian rising method called “Doppia Lievitazione,” all pizzas are handcrafted with genuine Italian ingredients by Master Pizzaioli and immediately frozen, preserving