LG2 Revamps Ashton: A Modern Take on Canada’s Oldest Poutine Chain Brand

Ashton is the oldest poutine chain in the country. It’s been proudly serving real poutine since 1969, but the brand’s image and restaurants have remained frozen in this era. In 2022, two young entrepreneurs with a vision of expansion acquired the 23 branches of the beloved Quebec chain. With this came a series of daunting challenges: sales were stagnant, the restaurants were outdated, the clientele was aging and recruiting younger generations was