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US BRANDING STUDIO

Morico’s Innovative and Sustainable Packaging Design Celebrates the Moon Festival Through Cultural Harmony by Fins Studio

by fins studio ·

For the design project done for the brand Morico in Ho Chi Minh City, Vietnam, we embarked on a creative journey by delving into the rich cultural traditions of the Moon Festival in Vietnam and its Japanese counterpart, Tsukimi (or Otsukimi). Through our research, we discovered meaningful connections between these two celebrations, laying the foundation for a design that bridges cultural boundaries. Inspired by the heartwarming image of children

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