Nongfu Spring’s Coffee Packaging Redesign by Formascope Agency

Nongfu Spring, founded in 1996, is China’s largest bottled water producer and holds the top market share in the industry. As one of the top 20 beverage companies in the country, Nongfu Spring sought to expand its product offerings by enhancing its coffee line. They tasked us with redesigning their coffee packaging, including industrial design, to ensure it stands out on supermarket shelves, surpasses competitors, and boosts sales. The primary