Nude by Nature, Modernising a Beauty Icon for Global Scale

Depot was engaged by Nude by Nature to refresh the secondary packaging across the full cosmetics range, anchored by the Natural Mineral Cover Radiant Loose Powder Foundation, Australia's best-selling clean beauty foundation. The brief came ahead of a major stand rollout across Chemist Warehouse (AU) and Walmart (US), requiring a design system that could perform consistently at global retail scale. Depot moved away from flat, clinical white in fa