Sırma Fruit Flavored Sparkling Water Packaging Designs by Orhan Irmak Tasarim

Celebrating it’s 20th anniversary in creative packaging design, Orhan Irmak Tasarim was responsible for a comprehensive packaging architecture project for Sırma, one of Turkey’s most popular sparkling water brands. In the flavored sparkling water category, almost all brands use colorful packaging to emphasize fruit flavors. This makes it difficult for brands to create a strong shelf impact and ensure integrity. For this reason, in our brand arch