How two frustrated creatives built Wildish & Co. into a £2M/year agency

What happens when two creatives, bonded by their mutual frustration while at a “pretty dreadful agency,” decide to build the kind of place they’d actually want to work? For Jake Allnutt and Stephen Wildish, Co-founders of London-based Wildish & Co., the answer has been 13 years of steady growth, infectious humour, and a collaborative approach that brings clients ‘into the trenches’ rather than presenting polished solutions from behind closed doors. Since starting in 2012 with Nestlé as their first client, the duo has transformed their scrappy creative partnership into a £2M agency working with the likes of Bumble, Jamie Oliver and KLM – all while maintaining their core belief that ‘safe doesn't stand out’ and that Monday mornings shouldn’t be something to dread. In our conversation, they reflect on the journey from fumbling through new business calls to building a team they trust, and why the best creative work still requires a fundamentally human touch. TBI: Hi Jake and Stephen, how are you both doing? JA: I’m alright, thanks! I’d ask how you’re doing too, but I guess that’s the limitation of a written interview…