San Salvatore: A Brand System for a New Vision of Cilento

San Salvatore is a production ecosystem rooted in Cilento, in southern Italy, where agriculture, breeding, processing, hospitality and catering coexist within a single integrated system. Over time, the growth of its activities generated an articulated structure made of multiple units, each with different functions, audiences and contexts of use. Lettera7 started from the brand strategy and the reorganisation of the brand architecture; the brand i