Se Armó el Carnaval: Pilsener celebrates Ecuadorian culture through collectible cans.

Se Armó el Carnaval is Pilsener's tribute to Ecuador's rich and diverse festive traditions. Across the country, celebrations come to life through distinctive characters, costumes, music, and rituals. Each expression has its own identity, yet all reflect a shared spirit of joy and togetherness. For the 2026 Carnival campaign, Delta MullenLowe created a limited-edition collection of Pilsener beer cans inspired by three emblematic figures of Ecuado