SoreThumbStudio Creates Unique Brand Identity and Packaging Design for Bufarma

How do you stand out in a hyper-saturated category? Simple: be yourself, be bold, have a clear product differentiator, and only promise what you know is true. That’s how SoreThumbStudio’s repositioning and rebranding approach helped Domizia find their ‘extra-ordinariness’. SoreThumbStudio’s challenge was to better align the brand with its expertise in utilising essential ingredients and scientific knowledge to produce high-quality and effectiv