Studioa Crafts Vibrant Brand Identity for Mundo Chachapoyas, Showcasing Peru’s Utcubamba Valley

Mundo Chachapoyas is the brand representing the Utcubamba Valley Tourism Corridor, which includes the captivating regions of Chachapoyas, Luya, and Bongará in Amazonas, Peru. Our extensive research into the social, cultural, commercial, and natural environment enabled us to fully grasp and emphasize the distinctiveness of this tourist destination. We devised a brand strategy aimed at harnessing the inherent value of the territory, positioning it