6 identities driven by motion, featuring projects by Landor & Fitch, IYA Studio, DIA and more

A hero of the branding scene, motion design has revolutionised the way we think about identities. Made by and for screens, brand elements today are moving, twisting, and grooving – bringing life and personality to all outputs. We’ve highlighted six of our favourite projects that feature kinetic creations, designed for business agencies, music festivals, and more! Parisian creative practice Diplomatie Studio have delivered a kaleidoscopic collision of colour, movement and music within the identity of 2022’s Paris Electronic Week. Dynamic, emotive and chromatic, the musical festival’s brand fits effortlessly alongside its featured music, feeling as electric and characterful as those behind the scenes. Eager to avoid the typical aesthetics associated with the electronic music world, Diplomatie embraced two design directions; a more factual and informative side, which contrasts with a confrontation between intense images for the festival side. The latter was created from royalty-free videos that the team manipulated with colour – resulting in an effect where the pixels of the videos intermingle and merge according to the movement of the body. Paris Electronic Week 2022 by Diplomatie Studio