6 minimalist identities, featuring pared-back work from Socio, SUPERFANTASTIC and Mouthwash Studio

Covering the likes of candles and telecommunications, the six projects we’ve curated here provide a bit of a breather from busy brand designs – promising a roomy usage of space, delicate serifs and crisp geometrics. They go straight to the heart of what their clients have to offer, cutting out the noise and communicating with clarity. With fragrances devised by renowned perfumers in London and Grasse, emerging luxury candle company Aather is built on the desire to bring people together. Their candles, with their distinctive scent signatures, are designed to set the scene and be enjoyed in a moment shared with others. Stemming from Aather’s key values, the visual language — designed by London-based studio Socio — is an elegant reflection of the considered, mindful pace of a slow-burning flame. The identity revolves around a geometric arch, inspired by brutalist architectural structures as well as the hearth – the heart of any home. Aather by Socio