7 finger-licking fast food brands, featuring projects from Pràctica, Seachange and Saint-Urbain

Unlike their namesake, fast food brands are here for both a) a long time and b) a good time. The seven identities we’ve spotlighted here are reflective of the vibrant and evolving industry – one that embraces bold flavours and equally bold colours. From sushi to soup, pizza to poké, there’s plenty here to sink your teeth into. Perfect for the chilly winter months, Souper Duper is a concept restaurant providing healthy, organic and filling casual meals. Based in New York, with a seasonally-rotating menu, the core focus of the experience is to offer unique and surprising soups in an inventive and joyful way. In response to this, New York-based agency Brooklyn Design Services delivered a full identity system for the NY soup favourite, which – like its punny namesake – is playful and characterful. The driving concept that ‘soup can be fun’ is characterised by a delightful spoon-shaped logo with muddled letters that is paired with a sunny yellow that beckons to passers-by. Souper Duper by Brooklyn Design Services