7 identities for coffee brands and cafés, featuring B&B Studio, Gesture Systems, Alter and more

It may be a bit of an industry cliche by now, but there’s no doubting that caffeine and creativity are a match made in heaven. Not only do many designers thrive on the stuff, but they’re sure good at branding it, too. From B&B Studio’s punchy and powerful revamp for Mozzo, to Angel & Anchor’s minimalist colour-coded circular system for Full Circle Coffee Roasters. Looking back at our archive, we’ve highlighted a few of our favourite brands of beans and brews. For an industry as huge and diverse as coffee, sometimes it takes the unexpected to stand out. Channelling the energy of Mozzo’s early days as a wind and solar-powered coffee cart, London-based branding agency B&B devised a vivid identity system that moves away from typical Italian heritage, instead building around the core tagline: ‘Coffee. Community. Connection.’ At the heart of the identity are its vibrant colour palette and dynamic wordmark. Designed with digital animation in mind, the logo – with its extended ‘Z’ – embodies the core ethos of ‘connection’ whilst providing a frame for copy and illustrations. This wordmark is paired with an equally bold, contemporary and direct typographic direction, in order to amplify the brand’s purposeful personality. To really help the brand stand out on the shelf, B&B opted for a high-energy colour palette of orange and mint green. Whilst an unconventional pairing in the coffee market, this was exactly the direction the company needed. “The combination feels unique and exciting,” Senior Designer Amy Joslyn explains, “and helps to bring instant recognition, emboldening the brand as the true ethical challenger that it is.”