7 identities for fresh and future-forward clothing brands, featuring Moodley, Too Gallus and Decade

Whilst the fashion industry has always been a fast mover, its existence in the digital age has dialled things up to lightspeed. That’s why fashion and clothing brands of today need to make time slow down, be immovable and resistant to the flow of trends. To do this, several of the brands we’ve highlighted look to the past; some consider the future and its impending innovations; and some do what they do best, and keep things authentically human. Munich-based Airless Fashion GmbH is on a mission to create tights that express female independence and courage. This led them to launch the brand Saint Sass, with its defiant slogan-bearing tights, which aims to combine stylish elegance with the self-confidence of its young target group. Blending the chic femininity of Paris with the daring eccentricity of Berlin, the identity – designed by creative company Moodley – encapsulates the unapologetic confidence at the heart of the brand. Saint Sass by Moodley