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US BRANDING STUDIO

8 alcohol-alternatives that offer a delightful drinking experience, featuring works by KR8 and more

by Kevin Högger and Jalscha RömerMarx DesignJesús LópezKR8 bureauFred TrevorB&B StudioCarla PaletteSomekind ·

Over the years, we have witnessed various shifts in the beverage market, and one that stands out is the swelling popularity of sober drinking. In an era where the youth is becoming increasingly health-conscious, and the discourse around our collective habit of drinking as a gateway to socialising is picking up, brands have stepped up their game by introducing more and more deliciously decadent and diverse options for non-drinkers, and those seeking beverages with lower alcohol content. In response, designers have created striking and beautifully crafted designs. From luxurious spritzes to refreshing lemonades, we showcase eight of our favourite projects. Urban Lemonade by Kevin Högger Yes You Can by Marx Design

Food 2023 The Brand Identity Advertising Billboard Bottle Box Business Card Can Cup Identity Illustration Leaflet Logo Packaging Poster Print Tape Wordmark Drink Black Blue Cream Green Off White Orange Pink Purple Red White Yellow Cartoon Colourful Edgy Geometric Playful Linework Glass Metal Uncoated Paper Sans Serif Serif Bold Experimental Italic Variable

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