8 identities for buildings and developments, with work from Vanderbrand, Campbell Hay and more

Architects rejoice, it’s your time to shine. Having covered the vast markets and industries within the branding world, we felt it appropriate to zoom out and focus on the macro – the big bold world of branding buildings. Spanning residential and retail spaces, we have collated projects by High Tide, Mubien, Vanderbrand, Studio Brave, and more. Located in the Canadian town of Mississauga, Heartland Town Centre could be described as a behemoth of a shopping centre, housing over 190 storefronts – restaurants, boutiques, homeware stores, and more. Still, with plans for further development and expansion, the management team reached out to Toronto-based creative agency Vanderbrand to design a rebrand with the intention of creating a catalyst of growth in the local area, as well as for the brand itself. Armed with a bold colour palette and typographic system, they introduced a revitalising new look that mirrors the scale, energy and impact of the well-known Canadian mall. Heartland by Vanderbrand