A decade of 247Studio: branding, code and a sharper agency model

For 247Studio, bringing development in-house has reshaped how they plan, design and deliver digital brands. Founded in 2016 by Karol Imiałkowski and Oskar Podolski, the Gdynia-based agency has built its reputation on identity work that extends naturally into websites, interfaces and motion systems. We sat down with Imiałkowski, as well as Lead Developer Bartosz Kruszyński, Project Manager Nadia Zalejarz and Brand & Web Designer Łukasz Radoliński, to unpack what changes when developers join the core team. They discuss how the shift has altered client conversations, why a React and Sanity stack protects creative freedom, and where the most painful late-stage compromises tend to appear. TBI: Hey Karol, how are things at 247Studio? KI: We’re in quite an interesting moment right now,  working on several branding and digital projects, but also taking the time to rethink how the studio evolves as a team and as a business. After years of building brands for others, it feels important to keep asking ourselves the same questions we ask our clients – what we stand for, where we bring the most value, and how we want to grow from here. So overall, things are busy, but in a good and healthy way.