A LINE and Pelago discuss the logistics, challenges and insights behind their brand collaboration 

Formerly known as Quit Genius, Pelago is the leading digital clinic for substance-use management and support. They partner with employers, delivering personalised care and supporting workplace wellness. To help create their new approachable and empathy-led brand identity – one that eliminates stigma – they approached San Francisco-based studio A LINE. Here, we chat to both sides of the collaboration – Pelago’s Design Director Selim Cherif and A LINE’s Co-founder & Creative Director James Trump – to learn more about the project and how it unfolded. PT: Hi James and Selim, how’s everything going? SC: Very well, thanks! Hope you’re doing fine, too!