Accompany’s Linda Jukic on adapting quickly, hitting deadlines and focusing on your own game

After 15 years working for some of Australia’s most recognised and most loved companies, Linda Jukic founded brand and design practice Accompany in Sydney to bridge the gap between big agency experience and a more personal, nimble and hands-on small studio approach. We caught up with her to learn more about Accompany’s work and process, as well as what she’s learnt over the years. EM: Hi Linda, how’s 2021 been going so far? LJ: So far, so good. Can’t believe we’re nearly at the halfway mark of 2021 already! We’ve been heads down since we kicked off 2021 working with a range of clients on an array of exciting projects. It feels like the challenge of 2020 ignited a bit of a review with people, and in turn, inspired the businesses we’re working with to redefine and reimagine their what and why and in turn the role of their brand identities in realising their ambitions. We certainly weren’t expecting the purpose and energy we’re seeing following the year that was, but we’re loving this newfound clarity. We’re feeling the start of an era of the invigorated – in Australia at least.