ADDRESS ARTS treats REVIVR’s hydration can as a piece of Swiss design

Sports hydration drinks usually shout from the shelves with saturated colours and italic typography, mimicking energy drinks rather than the calm of the products they claim to be. When ADDRESS ARTS began work on REVIVR with founders Ilan Cattaneo and Clément Tastet, the brief pointed in the opposite direction. The brand is Swiss, the founders came from a luxury background steeped in watchmaking and precision engineering, and they wanted to create a canned electrolyte drink that felt closer to those reference points than to anything currently on the shelf. “Our decision to stick to our DNA rather than industry standards was intentional from the beginning,” says Cattaneo, REVIVR’s Co-Founder. “We are passionate about the sectors that dominate Switzerland. Our goal wasn’t to add another loud product on the shelf, but to create a brand that goes beyond the can. A product you want to keep even once you’re done consuming it.” That positioning shaped the design system from front-to-back. ADDRESS ARTS, founded in 2020 by Amr Elwan, partnered with Cattaneo and Tastet to build the brand from the ground up – naming, strategy, identity, packaging, art direction and CGI. The name itself draws on the founders’ mother tongue: ‘revivre’ is French for ‘to live again,’ a phrase that dates back to the moment Cattaneo was sidelined by an injury that kept him away from football for a year. The dropped final ‘E’ gave the wordmark a streamlined, ownable feel and made trademarking and URL acquisition possible in one motion.