Ahoy designers! Meet Displaay’s typeface Booton, a must-have in every modern designer’s toolkit

In a world saturated with sans serifs, Displaay’s uniwidth typeface Booton sets itself apart by seamlessly blending flexibility, consistency, clarity and style – making it a go-to typeface for the digital age. The brainchild of Type Designer Daniel Quisek, Booton was crafted with the modern designer’s needs in mind. The first sketch dates back to August 2021, when Quisek noticed a gap in the market for a versatile, uniwidth typeface that balances user-friendly design with robust functionality. With the help of Type Designer Viktor Mizera and manual hinting by Renegade Fonts, he began crafting a typeface that caters to today’s fast-paced digital environments. “We couldn’t find a uniwidth typeface that offered a straightforward and customer-friendly design across a range of applications. Most options were either too niche or didn’t quite hit the mark for versatility and consistency,” explains Quisek. Booton was designed to fill that gap, offering a clean, modern look that serves multiple purposes without sacrificing design aesthetics, functionality or legibility. Digital environments impose unique demands on typefaces, especially when it comes to legibility. One of the biggest challenges Quisek faced was striking the right balance between the typeface’s extremes. “The Thin style had to be light but not flimsy, while the Heavy needed to be bold without turning into a block,” he says. Achieving this balance required careful adjustment to make sure each weight remained legible and consistent across all styles. Three years of tweaking later, Booton now has just the right mix of clarity and impact.