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US BRANDING STUDIO

All about type: 4 terrific typographic reads including works by viction:ary, Tim Sumner and TYPE01 

by viction:ary, Tim Sumner and TYPE01 ·

The field of typography has never been more exciting, thanks to global innovation, collaboration and experimentation. We’re thankful for the creatives who, driven by their own passion and fascination, have developed their own resources and media. We’re sharing a handful of our favourites, which scratch the surface of type’s limitless potential. Custom typefaces have become an increasingly common means for brands to establish and further strengthen their visual identities. By expressing a unique personality that isn’t available anywhere else, these typefaces go beyond aesthetics to build value for their brands over the long term. viction:ary’s Type for Type collates some of the best custom typography work from around the world, demonstrating both creative and commercial ingenuity. It also features cover stories that offer insights directly from design studios, as well as a series of compelling project and technique-related details. Type for Type

Culture 2023 The Brand Identity Book Custom Typeface Identity Logo Wordmark Art & Design Black Blue Green Orange Red Colourful Edgy Elegant Geometric Maximalist Minimalist Modular Shapes Coated Paper Uncoated Paper Sans Serif Serif Variable

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