Alright Studio on avoiding a house style to focus on working with clients of all shapes and sizes

Based in New York but operating globally, Alright Studio is a “deliberate and dynamic” creative studio with an intentional lack of allegiance to a particular type of design, client or medium; with rebrands for a pizza restaurant, ice cream brand, venture capital firm and philanthropy platform under their belt, to name just a few. We caught up with them to find out more about their background, process and plans. EM: How did you guys meet and decide to start a studio together in 2017? AS: Alright technically started in late 2017 as a formal collaboration between founders (and married partners) Hope and Garrett DeRossett. It quickly expanded to include Ian Hatcher-Williams, a technologist in NYC who now runs a shop called Gardener. At the time, the partnership felt right and our work shifted from a purely graphic and identity practice to a focused digital consultancy – offering detail-oriented design and development services under the same discerning eye. After Alright and Gardener amicably went our separate ways around the middle of 2019, we took some time to regain our footing and centre ourselves a bit, which was right around the time we met Spencer Joynt. Joining as a talented and excitable designer and art director, Spencer really became a catalyst for helping us chase what really felt right to Alright – which, ironically, was to zoom back out in scope and revert back to a more full-service agency. But the group didn’t feel complete yet, and when Spencer introduced us to friend and web developer Tucker Schoos everything clicked: despite all four of us being incredibly multidisciplinary at heart, this lineup really allows us to focus on what each of us individually do best from organisation to strategy to design to launch.