Sponsor Senior branding and design for B2B, AI and SaaS teams. This spot is booked monthlySponsor
US BRANDING STUDIO

Analogue charm and the timeless beauty of things made by hand: From Form spills its secret sauce

by From Form ·

Sometimes, when you’re looking at the work of From Form, it might feel like, unbeknownst to you, someone has slipped you into a time machine, and you’ve landed somewhere far back in the past. Each piece of their work feels touched by time, but that’s not to say that they lack a contemporary edge. In fact, it is a careful mix of the two. This stylistic signature comes from husband-and-wife duo Ashley Govers’ and Jurjen Versteeg’s love for all things olden and analogue. “Textures and patina are very important to us,” Versteeg tells us. “When we’re stuck in a design process, we force ourselves to go back to an analogue approach – print it, cut it, shift it, and glue it together.” As a long-time fan of the studio, we couldn’t help but dive into From Form’s body of work, unspooling layers of their journey to understand why everything they bring to the table looks so darn delicious. The Co-founders invite us into their world as we slowly discover parts of their practice and process. Together, Govers and Versteeg take us back to the studio’s first days, trace their journey to show us where they are today, and also reveal the small rituals – like constantly feeding their creative selves and taking a day off every week to wander around town – that keep buffing their creativity. RB: Hi, Ashley and Jurjen! How have life and work been lately?

Fashion 2024 The Brand Identity Book Identity Motion Packaging Print Sticker Website Art & Design Film Health Museum Music Black Blue Brown Copper Green Purple Red White Yellow Edgy Editorial Elegant Maximalist Vintage Shapes Plastic Uncoated Paper Sans Serif Serif Experimental Squared

Open for Select Client Projects

Looking to build an iconic brand identity or packaging?

US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.

10,200+Brands Curated
<24hResponse Time
100%Bespoke Design
Chat on WhatsApp (+92 317 4002198) Email: mail@usbrandingstudio.com · WhatsApp: +92 317 4002198

Are you an independent studio or designer?

Submit your brand identity, packaging design, or design system to be featured on US BRANDING STUDIO.

Submit a Project →