Angel & Anchor’s identity for Full Circle Coffee Roasters embodies their circular brand ethos

Full Circle Coffee Roasters is a Dublin-based speciality roaster, actively building a sustainable practice and adopting a humanist approach within the coffee industry. The team reached out to Belfast neighbours and branding studio Angel & Anchor to create an identity that leans into their environmentally-conscious ethos and practice, epitomised by their slogan ‘what goes around, comes around.’ As a result, the Belfast studio provided a sleek, modern identity that combines wise messaging and minimalism with pops of vibrant colour. Inspired by the company’s namesake, the identity’s theme is centred around a circle motif. Whilst traditional Swiss design wasn’t an immediate influence, it was used along the way. “Our first inspiration was the circle shape,” Creative Director Ben Connolly tells us, describing the project’s starting point. “Full Circle didn’t have a café or a super obvious personality or ’theme’ at the time of exploration,” he adds, noting that there were minimal ‘ingredients’ to work with, besides the name. Combined with a “minimal, Swiss-style”, the brand’s visual language began to take shape. “When we discovered the idea of half-circles forming full ones on the shelf,” Connolly explains, “then everything else fell into place.” This idea also has strong connections to the company’s story, name, and customer experience. “Once that was established as the core direction,” he continues, “it was a case of making everything else make sense.”