Antalis Creative Power Awards finalists: two sustainable projects embodying the power of eco design

Earlier in 2022, we brought you news of the Antalis Creative Power Awards – a celebration of printed projects by international paper manufacturer Antalis. Once the deadline was closed and all of the entries were in, we travelled to Paris to take part in the jury alongside a range of talented individuals from the design industry; helping to select the finalists from the awards’ eight categories. From there, we have curated our favourites and will be presenting them to you across a series of eight articles before unveiling the winners. Within the Eco Conception category, we’ve spoke to Vilnius-based creative peers Miranda Design Solutions and Critical to discuss their sustainable printing practices, practical processes and the influence of paper stocks in printed projects. The Vilnius-based collaboration between skincare brand MATH Scientific and Miranda Design Solutions hosts an enviable harmony between environmental and aesthetic sensibilities, with the duo’s sustainability-focused credentials acting as a defining element. This eco-focus manifests not only in the brand’s material choices, opting for I’m Green™ polyethene for the bottles and raw Metsä Board paperboard for the packaging, but also in the brand’s partnership with the Coral Reef Alliance, regularly donating profits to the cause. In addition, the packaging is printed and assembled without the use of glue and with minimal amounts of ink – a decision made to reduce the environmental impact and increase the recyclability. Discussing the packaging’s black and white aesthetic, Miranda Biretiene tells us, “this classic colour scheme makes our packaging look contemporary and fashionable, and represents the ‘less is more’ philosophy that we live by,” looking to embody the effortless integration of the brand within its user’s way of living. “Therefore we rely on a colour scheme that can easily complement their environment," Biretiene notes, “and blends into their unique lifestyle.”