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US BRANDING STUDIO

Arjowiggins’ Keaykolour and Curious Metallics matching tool is an ingenious celebration of colour

by Independent Studio ·

In an exemplary showcase of complementary colour, supportive design and paper – both in its engineered construction and wondrous contents – Arjowiggins have continued their on-going relationship with London-based design studio North with their Keaykolour and Curious Metallics colour-matching tool. The object seeks to exhibit the wide array of textured, high-rigidity paper found in the Keaykolour range and the glistening muted accents and tints of the Curious Metallics collections, all whilst finding perfectly partnered tones between the two. Following their total overhaul of company-wide colours in 2018, courtesy of colour specialist Atelier 3D Couleur, Arjowiggins have doubled down on their coherent, contemporary and comprehensive collection, with a celebration of colour itself. Dancing from subdued blues to exciting reds, the collection is ingeniously encapsulated in sets of dual boxes, crafted with a window to view the exuberant colour combinations.

Packaging 2021 The Brand Identity Box Print Art & Design Printing Black Blue Brown Green Grey Off White Pink Silver Yellow Geometric Die Cut Pattern Shapes Foil Uncoated Paper Sans Serif

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