Art Museum University of Toronto by Underline Studio

Art Museum at the University of Toronto is a new institution that brings the existing Justina M. Barnicke Gallery and the University of Toronto Art Centre together as one entity. The museum sought a new brand identity that would emphasise its placement within the city and its engagement with both the university community and greater Toronto public. Underline created a brand identity program that is built upon an angled logo and functions across a range of promotional collateral including brochures, programs, posters, banners and a website. The logo is set at the same 16.7 degree as the street grid of Toronto, firmly situating the museum in its Toronto location. Underline Studio