Ashley Simonetto Studios’ identity for Hunney Studio speaks the interior design practice’s language

Grounded in the idea that “high-end doesn’t have to mean minimalism,” Australian interior design practice Hunney Studio fills its work with bold colours and playful forms, all executed with a professional flair that exudes confidence and expertise. When crafting their identity, Australia-based designer Ashley Simonetto (of Ashley Simonetto Studio) took great care in understanding this design aesthetic inside-out, under the guidance of founder Chiara Hunwick, who “isn’t afraid to juxtapose colours and textures.” Researching retro design styles and rounded furniture provided inspiration, “but care was taken to avoid falling into cliché styles,” Simonetto explains, as it was essential for the identity to have plenty of longevity. The defining mark, a fun curving ‘NN’ ligature, encompasses the studio’s aesthetic and can be extended as a longer ‘squiggle’ – “Its simplicity and organic style convey approachability while maintaining a strong, respectable presence.” This, Simonetto hopes, will help to make Hunney Studio instantly recognisable in the interior design industry, going beyond the name alone and instead championing “the feelings and spaces it cultivates.”