Asís’ elegant identity for IGNEA mirrors the conditions and tasting notes of the wine they stock

Buenos Aires-based design studio Asís have collaborated with IGNEA, a wine club and shop run by a select team of sommeliers specialising in low-intervention wines – such as organic, natural and biodynamic styles. Appropriately named after the soil-enriching rock type that also contributes to the tasting notes of their wine, Asís took this notion alongside the themes of mineral purity and wild unpredictability associated with the latter to craft a subtle and sophisticated visual identity. Championing simplicity and vibrancy in tandem, the unpredictability of IGNEA’s brand not only speaks to the concept behind the aesthetic but also provides a charming break from the noisy and ostentatious graphic tropes associated with wine brands. That being said, the resulting design is one of contrasts, beginning with the punchy and shapely wordmark. “For the logotype, we designed a bespoke wordmark with sharp and bold letterforms,” Co-founder Francisco Andriani tells us, “that made a characterful flared-serif that works as a hero through the graphic applications,” he adds, enforcing a powerful juxtaposition. This typographic fluidity is likewise mirrored in the hand-rendered illustrations that accompany the typography, embodying the earthy factors that affect the production of wine, such as soil, stones and landscapes. Crafted with a contrast of stroke weights, similar to the wordmark, the illustrative pieces beautifully capture the notion of impurity of nature and movement – injecting the identity with a powerful and unapologetic human presence.