Azai Studios’ Harji Singh on leading a small studio, intelligent risk-taking and pushing boundaries

Founded by Harji Singh, Azai Studios are a small team that aim to be as agile as a startup while delivering enterprise-level results. Their diverse creative skillsets give them a unique capacity to help organisations lead projects from end-to-end, including research, strategy, brand identity and content production. ‘Autodidacts with a polymathic attitude,’ their work spans industries ranging from real estate, consumer packaging, financial services, hospitality, fashion, automotive and luxury goods. We caught up with Harji to find out more about his journey as a creative, leading a small team and the future avenues he has in mind for the studio. PT: Hi Harji, how’s things? HS: Hey there! Things are going quite well. The last few years have been a rollercoaster. I feel like I’m balancing 50 different things at once, but the chaos keeps things interesting.