Baillat Studio on the thinking behind their stencil-driven rebrand and fashion-focused direction

Baillat Studio is a multi-platform design studio whose work spans branding, creative direction, motion and show content. As part of their rebrand, which marks their fifth anniversary, the Montreal-based studio developed a bespoke stencil typeface alongside Coppers and Brasses and a celebratory short film named ‘The Clock.’ To find out more, we spoke to the team about the process behind their rebrand, the value of collaboration and what they have in mind for the future. PT: Hi there! How are things in the studio? BS: Things are busy but we think this time is really inspiring for the studio. We are getting into bigger projects and we find it really exciting.