Bakken & Bæck combine nature and tech in their clean identity for climate start-up Carbo Culture 

European tech and design agency Bakken & Bæck have delivered the brand identity and website for climate tech company Carbo Culture. “At the core of Carbo Culture as a business is its patented Carbolysis process and the high-quality biochar it produces,” Creative Copywriter Callum Copley tells us, touching on the innovative carbon removal process that has been developed by the Helsinki-based start-up. “Biochar is incredibly stable, meaning it doesn’t rot or degrade for centuries, unlike biomass, which lasts a matter of weeks or months. As a result, the carbon is trapped for longer and, in the process, it’s prevented from entering the atmosphere as CO2.” In this way, he adds, biochar has the effect of ‘removing carbon’ that would've otherwise contributed to the greenhouse effect, worsening climate change. Inspired by the unique structure of biochar,  Bakken & Bæck delved into this visually, ultimately deciding to zoom in and work with hexagonal shapes. “We used a series of dots to create a double ‘C’ letterform and accompanying grid, reflecting the carbon bonds in the material,” Copley notes. To compliment this, Manrope Medium was chosen as the primary typeface, versatile not only in design, but from a practical point of view. “From engineers to mechanical technicians, everyone in the team is hands-on, working on presentations and visualising data, and therefore we needed a typeface that was available across different platforms and software,” he reveals. Throughout the accompanying visual language, Bakken & Bæck combined scientific and industrial references with human and nature-focused media. Documentary-style imagery sits alongside and contrasts with more technical elements such as diagrams, 3D renders and data visualisations.