Based on visuals of travel, Holographik’s identity and web refresh for Trawelt take off in style

In contrast to Trawelt’s previous branding and website, which were “put together rather quickly just so they could go live as soon as possible,” Holographik took a more considered approach in its rebrand for the transformation consultancy, tailoring their identity to enhance the web user experience and increase conversion rates. As Design Team Lead Franko Komljenović explains, the look for Trawelt (which specialises in Salesforce solutions for the travel and hospitality industries) also needed to “provide an edge over its competition by visually standing out in the Salesforce network.” For their identity system, the Zagreb-based creative studio drew inspiration from the visual language and ephemera encountered in everyday travel – the road maps, signs, and tickets that help us on our way. “A key guiding principle in our design process was pathfinding,” Project Coordinator Vito Balen explains, where, just as Trawelt helps businesses navigate toward optimal results, their reimagined identity needed to convey clarity, direction, and trust. “We embraced this philosophy to create a design system that feels intuitive, structured, and inherently connected to the travel experience,” he says. Inspired by the design of road signs and travel tickets – particularly the clear, bold, directional elements that guide travellers – Holographik designed a series of sticker-like graphics used to highlight specific pieces of information. Komljenović adds, “The colour palette was also inspired by road signs, there isn’t a single primary colour but a whole collection. They are strong, eye-catching hues that are used to make elements pop out and attract attention.”