BB Agency is now Afternow, but why did the old brand stop working?

After 13 years, BB Agency has become Afternow. Started as two brothers on the island of Krk in Croatia, and now a team of 60 working across the world that’s brought in by B2B tech companies at the point where something in the business has shifted. “The name still sounded like a small local studio taking briefs.” Admitting that took a while. Renaming a company is a huge risk, but when they finally stopped postponing, the decision was quickly justified. The work began with four strategy workshops, more than 10 people in each session, homework in between, and everything up for grabs, from positioning, values and services to how the agency wins and loses work. In our conversation, we explore it all. TBI: Hi Afternow team! How are things? AN: Very good, thank you. Busy in the best way. We worked on this quietly for a long time, so watching it finally live in public, on the website, in proposals, in how the team talks about the work, is a strange and satisfying feeling.